Mashups were really popular in 2009. They faded in popularity, and now are only used by the type of out-of-touch brand execs that are trying to shoehorn competing ideas into one godawful idea. Taco Bell has used this concept to success in the past. The Doritos Locos Taco was a hit that continues to be a mainstay on their menu. If you look at the spectrum of successful fast food amalgamations, the Doritos dust laced taco has to be at the most successful side of the spectrum. Could Taco Bell pull off another food of the summer with their latest Frankenstein monster of a project, the Big Cheez-It? I found out, so you don’t have to.
Business: Taco Bell
Item: Big Cheez-It Crunchwrap Supreme and Big Cheez-It Tostada
Calories: 570 for the Supreme, 230 for the Tostada
