We’re all trapped in the amber of whatever this moment is, yet life goes on. It seems like eons ago that Planter’s killed off Mr. Peanut, beloved talking food item, only to resurrect him in the form of Baby Nut, one of the most vile and despicable creatures any of us have ever seen. Brands change, mascots need a refresh, and sometimes the hardest decision of all must come- to lose the mascot entirely. I awoke Saturday morning to the news that Land O’ Lakes, the butter behemoth based in Arden Hills, Minnesota, had ditched its mascot. To the uninitiated, Mia (she had a name, dammit!) appeared to be just a vague stereotype of a Native American woman. To me, she is something much more cognitively sinister.
Continue reading “Minnesota Butter and the Droste Dimension: Farewell to the Land O’ Lakes Mascot”
Fancy Boys Club 